Legalese is a legal practice built specifically for ambitious companies within the tech and creative industries. Dissatisfied with the traditional legal practice mode, Legalese set out to redesign the way lawyers work and legal services are provided.
Today Legalese is an industry leader, not just as lawyers within the tech and creative industries, but also amongst alternative legal service providers finding new ways to be better lawyers.
Legalese was launched in the same place as many other great companies – in a founder’s bedroom with nothing more than a vision to disrupt the legal practice model.
Legalese is launched as an offering to the entertainment industry and found quick success providing legal services to some of the industry’s top players such as Freshly Ground and the Rocking the Daisies Festival.
The definition of the “creative client” was expanded to include artists, designers, and other creative entrepreneurs.
Legalese started to become a household name in the creative industry in South Africa and gained recognition with weekly TV and Radio shows on SABC and 5FM.
Legalese started to grow a team and added additional legal offerings apart commercial and entertainment law – including trade mark registrations, and a regulations and compliance offerings.
Legalese opened its first Joburg office based out of the RMB building Sandton, opening up access to the busy business life of the City of Gold.
Legalese further expanded the definition of “creative client” to include the most creative entrepreneurs in our country – the tech founders and their industry-disrupting teams.
Through strategic new hires and business development, Legalese set its sights on becoming the premium technology-focused law firm in South Africa.
The alternative legal services and legal-tech sectors started to grow in South Africa as other lawyers began to create alternate offerings to traditional legal practices, with Legalese amongst the industry in the sector.
Legalese’s team and offering continued to grow as more lawyers joined the new era of lawyers and with each new hire, Legalese was able to add additional skill-sets to their growing client base. This included labour law, date compliance, and cannabis-related legal services.
2019 - 2020
While initially badly affected by the Covid-19 pandemic, Legalese was able to take the rapidly-changing environment and turn challenge into good luck by doubling down on the areas of focus needed most by its innovative client base.
While always remote capable, the pandemic forced Team Legalese to be a primarily remote organization – a feature which has proven to suit both lawyers and clients. This allows Legalese to hire lawyers and service clients in all parts of the world.
Legalese set ambitious aims to continue growth throughout the tech community as well as assisting foreign companies to launch in SA, or SA companies to structure internationally.
Legalese launched its first partner network, further expanding its service areas and capabilities for its client base.
Legalese was nominated for best Alternative Legal Practice in Africa at the African Legal Awards.
Who We are
11 Legal Experts
21 Areas of
In Tech & Creative
Meet The Team
Legalese's founder and director, Eitan is a practising attorney with a background in commercial and entertainment law and tech entrepreneurship. Eitan has worked with sectors across the board, from creative, advertising and media, to educational, non-profit and technology industries. He's an established public speaker, lecturer, mediator, negotiator and DJ.
Lauren is an admitted attorney with experience in litigation, commercial law and data compliance. With her background in a large, multinational law firm, Lauren has a broad training base, which she aims to use in ensuring that the solutions that she provides to Legalese's clients are tailor-made, reliable, and accessible. She has a dual focus at Legalese on both data and regulatory compliance including POPI and GDPR across industries, as well as a focus on commercial law which includes the drafting of various agreements, research and legal opinions.
Rushni is an admitted attorney with experience in litigation and commercial law. At Legalese, her focus is on drafting various agreements, research and legal opinions. Rushni majored in English Literature and Sociology prior to her LLB, and brings a fresh perspective on words and people to the table.
As Sales Support Manager, Cerene specialises in providing top class customer service to ensure every enquiry is met with a solution specifically tailored to meet their needs. Learning from her extensive sales experience, she aims to leave every customer a delighted member of the Legalese family.
Ilyaas is an admitted attorney with experience in commercial and litigious employment law. His focus is on providing practical solutions to clients across a broad spectrum of industries. He has extensive knowledge and expertise in drafting of employment contracts, policies, running workshops, conducting workplace investigations and guiding and representing clients at the CCMA and Labour Court.
An admitted attorney with commercial and competition experience. Kirsty has worked in various sectors, but has a particular interest in the hospitality industry and international non-profit organisations. Kirsty focuses on drafting bespoke agreements and crafting solution-orientated advice that allows clients to focus on running their business as opposed to the legal complexities of transactions.
An admitted attorney with several years of commercial legal experience, Kyle brings knowledge and drafting skills relating to commercial agreements of all kinds, company structuring, research and legal opinions to our team, as well as a knack for simplifying complex contractual agreements. As a committed full-time nerd, Kyle keeps up to date with developments in the technology and gaming industries using his firm grasp on the law to spot potential opportunities or pitfalls along the way.
Christian has extensive legal experience in advising on commercially-related issues and in drafting agreements for a wide variety of commercial transactions. He also has years of litigation experience which add to his approach when providing sound legal advice and resolving disputes. Christian has an affinity for and finds enjoyment in the art of words, specifically in crafting agreements that fit the unique needs of each client no matter their industry.
Legalese's COO, Phillip is an aviation law expert and commercial pilot, with over a decade of experience in the aviation industry as flight crew and airline director, and the author of South Africa's authoritative drone textbook. Phillip's unique combination of legal knowledge and practical experience enables him to deliver a specialised set of skills to the aviation industry.
Brett’s speciality is the rigorous interpretation and nuanced application of complex regulatory frameworks - and particularly those relevant to the baby but booming cannabis industry. He gained much of his expertise at one of the preeminent African law firms where he served his articles and worked as an associate. Having previously served a term as a judicial clerk of the Constitutional Court, Brett also has a passion for and experience in human rights and constitutional law.
Simon has a background in the world of publishing and intellectual property disputes and experience mediating disputes in multiple areas of the entertainment industry, all kinds of commercial partnerships, family will and estate settlements and tech-related issues. He is an accredited Commercial Mediator through Conflict Dynamics South Africa and CEDR in the UK.
Steph is a practising attorney licensed in South Africa and New York with a background in media and commerce. He specialises in intellectual property law, including trade marks; open source licensing; advertising law; counterfeit goods; domain name disputes and IP-related commercial agreements. Steph focuses on tech trends, with a fascination with data science, blockchain and crypto developments.
Legalese is not a law firm. We are a creative legal agency which has redesigned legal services to suit the creative industry, music industry, tech companies and startups. We celebrate invention above convention, ideas above amenability. This isn’t just lip service – everything from our approach to clients and the law, to our office and our working environment reflects this. Our team is dedicated to this vision. We think creatively and may act unconventionally while still maintaining extreme professionalism and excellence. We have a fun time, keep a sustainable work-life balance and wear comfortable shoes while doing it.
What can you expect from
Lawyers for innovative clientsLegalese is a company of business lawyers for small, medium, and large-sized enterprises, providing tailored and integrated legal services across a wide range of practice areas.
Tailor-made to fit your needsWhether you are a start-up, growing business, or global business (yes, we service all 3 types), we adapt to our offerings to suit your needs. No two legal matters are the same, so we ensure our service is suited to our client's needs, not our own.
On time, all the timeIt's that simple really. We know speed is important to you, so we make sure it's important to us. At Legalese we're obsessed with structure and efficiency, so you'll be given a timeline for your matter and we'll stick to it.
We Keep Things SimpleSimplicity is at the heart of everything we do. Whether we're structuring transactions, drafting contracts or navigating regulations, we need to ensure that we cut the legalese and get to the point in a way which makes sense. In that way we speak the languages of both law and business.
Upfront fees, every timeThe biggest gripe that clients request have with their lawyers are the surprise invoices. Let's be clear: that doesn't happen at Legalese. We quote upfront, display our prices, and ensure you always know what's going to be on your invoice before it arrives. This ethic is core to our view of the legal industry and is a value that we are committed to upholding.
Client Meetings that Work for YouLife is busy and we don't expect you to drop everything to visit our offices in the middle of your day. While we always like to meet in person, much of our work can be completed online, over email, on the phone, or via virtual meetings.
A one-stop-shop for your business' needsOur team of lawyers specialise in multiple areas of law and have been hand-selected to be the premium practitioners for the technology and creative industries. With new services launching regularly, Legalse is hyper-focused on staying ahead of the curve on technology trends, legal technology, and evolving business operations.
What Makes us Special?
Upfront pricing and timelines
Strong focus on providing value to clients
One-stop shop for all your business legal needs
Inhouse lawyers, just outside
Speak the language of creativity and law
A specialist team of lawyers
7-10 day turn around time, with urgent service available