Our IP expert Stephan Viollier recently contributed to Superbalist’s blog The Way of Us, with couple of tips on how to not only build your personal brand, but protect it as well.
‘Where there is value, there is also risk, and as an influencer with a personal brand, you carry the risk of others leeching off your brand and goodwill, skewing your story or image with negative associations, or exploiting your personal brand and diminishing its value.’
Check it out here.
Illustration by Eva Faerch.
